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Tourism Australia and Virgin Australia today announced another major expansion to their marketing partnership to further strengthen inbound tourism to Australia.
Under the new arrangement, the two parties will increase their annual partnership for Financial Year 14/15 to $A8 million, doubling the funding agreed upon 12 months ago and taking the total value of the three year partnership to up to $A16 million.
The additional funds will support the partnership’s overall focus on key inbound visitor markets to Australia.
Virgin Australia Chief Customer Officer Mark Hassell said: "We are delighted to once again deepen our partnership with Tourism Australia as part of our shared commitment to promoting Australia as a world-class destination.
"Over the past two years, we have worked closely to launch a number of progressive and innovative marketing campaigns in key international markets including our recent digitally led 'Someday' competition in the United States, which attracted close to half a million entries.
"Through our expansive network, we have been proud to support a range of tourism events within Australia, including Dreamtime last year and the Australian Tourism Exchange, which saw us welcome hundreds of international delegates on board our domestic flights this week.