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Following the success of international marketing campaigns, landmark airline partnerships and a robust major events calendar, Destination NSW Chief Executive Officer, Sandra Chipchase, today shared details of NSW's tourism and major events leadership.
“NSW is number one for visitors, visitor nights and visitor expenditure. Our huge array of festivals and events in regional NSW and Sydney, the infrastructure investments, and our fantastic new tourism products and experiences - and the way these are promoted both locally and overseas - are all driving strong results for our State,” Ms Chipchase said.
According to the latest International Visitor Survey (IVS) results for year end December 2013, NSW achieved its highest number of international visitors, nights and expenditure since 2005.
“From December 2012 to December 2013, NSW welcomed three million international visitors who stayed 72.8 million nights and spent $6.7 billion, giving our State the greatest share of international visitors to Australia,” Ms Chipchase said.