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Young Chinese respond to target marketing

Young ChineseResearch shows that younger Chinese visitors travelling independently are most likely to respond to targeted marketing from regional centres, a report from Tourism Research Australia released this morning shows.

Young ChineseResearch shows that younger Chinese visitors travelling independently are most likely to respond to targeted marketing from regional centres, a report from Tourism Research Australia released this morning shows.

More specifically, these include first-time Chinese visitors aged between 25 and 34 who are visiting family or friends (e.g. international students, edit.)

The study encouraged marketing designed to promote regional areas to be targeted to these specialised market segments. It found that family and friends of repeat Chinese visitors would be better targeted as proponents of regional areas as they would then influence friends to visit.

The leisure FIT market was the dominant player in overall visitor markets from China, with the sector up 186% from 10yrs ago. However, among Australia’s top six inbound markets, Chinese were currently the least likely to disperse to regional destinations.

Source: Travel Daily, today.

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