HomeSydney Tours and Day TripsVirgin Australia and Tourism Australia capture United States audience with latest campaign
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Virgin Australia and Tourism Australia capture United States audience with latest campaign

Virgin Australia and Tourism Australia are targeting this year's Oscars in a A$4 million joint marketing campaign aimed at luring more Americans to Australia.

‚ÄčVirgin Australia and Tourism Australia are targeting this year's Oscars in a A$4 million joint marketing campaign aimed at luring more Americans to Australia.

The integrated digital and TV-led campaign, which commences on 10 February 2015 and runs until 24 March 2015, combines Tourism Australia's 'There's Nothing Like Australia' destination imagery alongside a Virgin Australia call to action, 'There's No Better Way to Get There'.

The latest collaboration leverages the partnership with Restaurant Australia featuring stunning footage of uniquely Australian dining experiences and represents a significant milestone in the two partners' $20 million, three year global marketing deal.

Notable elements of the new campaign include:

Ads that will air during the Oscars pre-show and during Oscars coverage on Good Morning America Customised content on Huffington Post and the Los Angeles Times websites Takeovers on Yahoo!, USA Today and the Wall Street Journal Virgin Australia is Tourism Australia's largest airline partner and in recent years has provided strong support for major campaigns and tourism initiatives including 'Best Jobs in the World', the Australian Tourism Exchange (ATE), DreamTime and, most recently, 'Someday', the largest campaign ever run by Tourism Australia in the US, delivering 250 million online impressions.

As one of Australia's largest airlines, connecting to 450 destinations worldwide, Virgin Australia plays a vital role in flying international visitors to and around Australia.

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