HomeSydney Tours and Day TripsTourists choose art/culture over casinos & sports
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Tourists choose art/culture over casinos & sports

Forget meat pies at the footy and a flutter on the roulette wheel, it’s arts and culture that the new foreign tourist wants when they arrive in Australia, according to a new study.

Forget meat pies at the footy and a flutter on the roulette wheel, it’s arts and culture that the new foreign tourist wants when they arrive in Australia, according to a new study.

Only ‘going to the beach’ and ‘shopping’ outperformed cultural activities in their appeal to international travellers, the Australia Council report stated.

‘Arts and culture’ is the third most desired tourist attraction with nearly 40 per cent of international visitors – or 2.4 million people – attending a museum, gallery or other arts-based activity in 2013-14, the report said.

The report said 14% of tourists visited casinos and 6% attended sporting events. International arts tourism also grew by 10% from 2011-12 to 2013-14 and now represents 19% of the market, with 2.4 million visitors.

This research also proved something that backpackers have been supporting for years – that there is a strong interest in indigenous art.

Last month, NSW State Tourism Minister Troy Grant said the Aboriginal tourism sector had ‘continued to soar’ in 2014, citing industry engagement and investment in the Aboriginal Tourism Action Plan 2013-2016 as factors.

„From Sydney to regional NSW there is a wonderful variety of Aboriginal experiences on offer, from rock art tours to Aboriginal artworks in modern galleries, traditional dance and understanding how to source and prepare bush tucker, making the industry a fantastic one to promote locally and abroad,” Grant said.

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