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Tourism Australia deepens China partnerships

Tourism Australia has signed three important strategic marketing deals in China this week aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually.

Tourism Australia has signed three important strategic marketing deals in China this week aimed at promoting Australia to high yielding travellers and business events professionals in an overseas tourism market now valued at $5.7 billion annually.

The wide-reaching, multiple marketing deals consist of partnership agreements with two major airlines – China Eastern Airlines and Singapore Airlines – as well as with one of China’s largest e-commerce companies specialising in travel services, Alibaba.

The commercial deals were all signed in Shanghai by Tourism Australia Managing Director John O’Sullivan, its outgoing Chairman Geoff Dixon and new Regional General Manager for Greater China, Andrew Hogg.

Mr O’Sullivan said each of the agreements were different in nature but, together, would help strengthen distribution and Australia’s ability to target China’s rapidly growing and lucrative free and independent travel (FIT) segment.

The first deal was signed with Alibaba, one of China’s largest e-commerce companies, which provides businesses with online payment and search services. The company has recently launched an electronic transaction site called Alipay, where Chinese consumers can purchase customised travel packages.

Under the new, three-year partnership, Australia will become the first overseas long-haul destination to have its own dedicated sales webpage on Alitrip’s website. The portal will be co-branded using ‘There’s Nothing Like Australia’ campaign assets and feature Australian travel packages offered by Tourism Australia’s dedicated network of preferred travel distribution partners in China.

Source:  Tourism Australia.

Flamin' Galah Sydney Tours provide private and customised tours for the Asian market and have tour guides available who speak Mandarin, Cantonese and Chinese.  The Blue Mountains, City Sights and tours to the Hunter Valley wine tasting region are all very popular tours for this market.



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