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Tourism Australia and Expedia join forces to promote Australian tourism

Tourism Australia and the Expedia group have signed a multi-million dollar three-year marketing partnership aimed at developing campaigns and content to increase international travel to Australia.

Tourism Australia and the Expedia group have signed a multi-million dollar three-year marketing partnership aimed at developing campaigns and content to increase international travel to Australia. 

The three year Memorandum of Understanding represents the first formal agreement which Tourism Australia has entered into with a global online travel agency. 

Tourism Australia Managing Director, John O'Sullivan, said the new commercial agreement was a deliberate move to focus on strategic partnerships which increased travel bookings and drove yield. 

"Expedia is one of the world’s leading travel companies with 20 years’ experience of generating travel sales. It’s this expertise and impressive track record we are excited to be tapping into through this exciting new partnership. 

"Our research shows that our target customers are increasingly turning to online travel agencies when it comes to booking travel which makes Expedia an ideal conversion partner, particularly from our recently revamped australia.com website," Mr O’Sullivan said. 

"Partnerships are critical to Tourism Australia in terms of us increasing our customer reach, providing cut-through for our destination messaging and, ultimately, making it easier for consumers to plan, book and buy quality Australian tourism products." 

Source: Tourism Australia

Flamin' Galah Sydney Tours signed up with Expedia in 2014 to promote and sell the Home and Away Tour to Palm Beach, Summer Bay.  This has fantastic benefits including being featured on countless other travel and tourism websites around the World.

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