HomeSydney Tours and Day TripsTourism Australia and China Southern continue their partnership
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Tourism Australia and China Southern continue their partnership

Tourism Australia and China Southern Airlines will extend their existing strategic partnership agreement, committing a further A$4.2 million for cooperative marketing in 2015.

Tourism Australia and China Southern Airlines will extend their existing strategic partnership agreement, committing a further A$4.2 million for cooperative marketing in 2015.

This extended agreement was signed today in Parliament House, Canberra by Tourism Australia Managing Director John O’Sullivan and China Southern Airlines President Mr Tan Wangeng in the presence of President Xi Jinping and Prime Minister Abbott.

The agreement will jointly fund a range of tourism campaigns and promotional activities in Australia’s fastest growing and most valuable inbound market, China.

Tourism Australia and China Southern Airlines, together with State and Territory tourism partners, will work to build demand on existing services under the 'There’s nothing like Australia' banner.

Mr Tan said that Australia is the most important strategic market for China Southern Airlines.

“In recent years, China Southern has continued to consolidate its position as the largest air carrier in the China-Australia marketplace, with ever-growing brand influence.

“We are very satisfied with what we have achieved and have full confidence in the future prospects of the China-Australia marketplace.

Flamin' Galah Sydney tours are thrilled with this outcome as a major source of business comes from China.  The Chinese like to travel in groups and our private charters and customised tours to places like Port Stephens and the Hunter valley and the Blue Mountains are perfect for this target market.  It allows them to have complete flexibility with their tour and it can be designed exactly around their specific requests.

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