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SYDNEY A SOCIAL MEDIA STAR

Destination NSW's social media strategy has been a huge success, with Sydney's popularity as a global tourist destination being mirrored online. The city's Facebook and Google+ pages, managed by Destination NSW, have both reached one million followers.

Destination NSW’s social media strategy has been a huge success, with Sydney’s popularity as a global tourist destination being mirrored online. The city’s Facebook and Google+ pages, managed by Destination NSW, have both reached one million followers.

The achievement makes Sydney the first Australian city to reach one million Facebook fans, and the first to reach the milestone for both Facebook and Google+ simultaneously.

The pages showcase tips for visitors on where to stay, what to see and things to do in Sydney. They also include information about the best deals on accommodation, attractions, tours and restaurants, as well as useful tips that can help visitors plan the perfect trip.

More than 80 million international and domestic overnight and domestic day trip tourists visited NSW in the year ending September 2013, and this was worth more than $27 billion to the state’s economy. Over 37 per cent of these visitors came to Sydney.

NSW Premier, Barry O’Farrell, thanked fans of the Facebook and Google+ pages on his own Facebook account this week.

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