HomeSydney Tours and Day Tripsourism Australia Indigenous short film aims to increase international tourism numbers
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ourism Australia Indigenous short film aims to increase international tourism numbers

Tourism Australia is today launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday.

Tourism Australia is today launching a new, short film aimed at encouraging more domestic and international visitors to include Indigenous tourism experiences as part of an Australian holiday.

Entitled Aboriginal Australia: Our Country is waiting for you, the film was created in collaboration with renowned Australian filmmakers Brendan Fletcher and Warwick Thornton and tells the story of Australia’s unique Indigenous tourism offerings.

Developed in partnership with Austrade, the film features a diverse range of Indigenous activities, adventures and immersive cultural experiences which can be enjoyed in the Red Centre and Outback, lush rainforests and tropics as well as in cities and urban environments.

One of the misconceptions that the film aims to dispel is that Indigenous tourism experiences can only be found in hot, dry and remote areas. 

Australian directors Brendan Fletcher (Mad Bastards) and Warwick Thornton (best known for his work on acclaimed movies Samson and Delilah and The Sapphires), worked closely with nine Indigenous tourism operators from four States and Territories across Australia.

Tourism Australia Managing Director, John O’Sullivan, says the film aimed to increase awareness, interest and participation in Indigenous tourism experiences across Australia.

"Australia's Indigenous experiences are a unique and important part of our tourism offering. Currently, 14 per cent of our international visitors participate in an Aboriginal cultural experience during their trip, helping to inject $6.4 billion annually into our visitor economy. 

Source: Tourism Australia

Flamin' Galah Sydney Tours and Airport Transfers is very conscious of the importance of aboriginal history and culture and incorporates some of it into our private and customised tours of Sydney city and also the Blue Mountains.

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