HomeSydney Tours and Day TripsLots to 'like' about @Australia's Instagram account
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Lots to 'like' about @Australia's Instagram account

Tourism Australia celebrated achieving more than a million followers of its @Australia Instagram account this week.

‚ÄčTourism Australia celebrated achieving more than a million followers of its @Australia Instagram account this week. Tourism Australia Managing Director, John O'Sullivan, said Tourism Australia's Instagram page was much more than just 'big numbers' and 'pretty pictures', and actually played an important role in increasing holiday preference for Australia. Amongst international followers, 91% of respondents said @Australia inspired them to find out more about Australia as a holiday destination, with 87% of respondents saying the content made them more likely to travel to Australia. 43% of international respondents said they were currently planning a trip to Australia.

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