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Tourism Australia and Virgin Australia have launched a marketing campaign in New Zealand encouraging Kiwis to explore Australia’s food and wine experiences.
Tourism Australia and Virgin Australia have launched a marketing campaign in New Zealand encouraging Kiwis to explore Australia’s food and wine experiences. Commencing on 19 April the six-week campaign includes a ‘Restaurant Australia’ themed website with information about food and wine trails across six states and territories. The campaign site also invites consumers to book flights with airline partner Virgin Australia or book food and wine package holidays with retail partner Flight Centre. Featured content will also be included in premium food magazine Cuisine as well as New Zealand newspapers Sunday Star Times, Dominion Post and Waikato Times.
Source: Tourism Australia
Flamin' Galah are very active with the Kiwi market and not only provide food and wine experiences, but also engage heavily with the army of New Zealand Home and Away fans. Home and Away is incredibly popular in New Zealand and we see many Kiwi's on our tours.