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Insights on Nature and our International Markets

Analysis of visitor data reveals that in 2012-13 more than two thirds of all international visitors took part in some type of nature-based activity, making nature-based tourism particularly important for Australian tourism's inbound sector.

Analysis of visitor data reveals that in 2012-13 more than two thirds of all international visitors took part in some type of nature-based activity, making nature-based tourism particularly important for Australian tourism's inbound sector. International markets with a high propensity for nature tourism include Germany, the Netherlands, Korea, France, Italy, Scandinavia, Taiwan, China, UK, Canada, Japan and the USA. Nature-based visitors tend to stay longer and generate higher yield, with international nature based tourists spending 17 per cent more than other visitors. Interestingly, the China market – which now has the potential to be worth $13 billion by 2020 – are big nature tourists, with 77 per cent of all Chinese visitors participating in a nature-based activity during their stay.

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