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Europeans invited to gear up and get vertical in Australia

Tourism Australia has partnered with outdoor sports brand SALEWA on a new campaign in Europe to showcase Australian walking experiences in Victoria, South Australia, Northern Territory, Queensland and Western Australia.

‚ÄčTourism Australia has partnered with outdoor sports brand SALEWA on a new campaign in Europe to showcase Australian walking experiences in Victoria, South Australia, Northern Territory, Queensland and Western Australia.

Australia is the first destination to be featured in the 'Get Vertical' campaign by SALEWA, which runs from 19 March to 15 May 2015. 

Promotional activity includes a multilingual website featuring a virtual walking experience and competition, three-page advertorials, as well as a 24-page walking content piece and point-of-sale activity in SALEWA stores.

Participants from Germany, Italy, France, Switzerland and Austria have the chance to win a seven-day walking trip to Australia in September 2015 to one of the featured walking destinations. Each winning group will be joined by media to share the unique walking experiences.

Competition winners will also meet up in Sydney to climb the Sydney Harbour Bridge in a joint group 'Get Vertical' experience.

Source:  Tourism Australia

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