HomeSydney Tours and Day TripsChinese inbound market to Sydney growing with 31 agents on board
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Chinese inbound market to Sydney growing with 31 agents on board

Tourism Australia has selected an elite group of China-based travel agencies to spearhead a new, high yield distribution network focused upon selling high quality Australian holiday packages to China’s rapidly growing middle classes.

Tourism Australia has selected an elite group of China-based travel agencies to spearhead a new, high yield distribution network focused upon selling high quality Australian holiday packages to China’s rapidly growing middle classes.

A total of 31 specialist travel agents have been selected to join the new Key Distribution Partner program (KDP), based primarily in the 'Tier 1' cities of Beijing, Shanghai, Guangzhou and Shenzhen, plus a selection of 'Tier 2' cities, including Nanjing, Hangzhou, Qingdao, Chengdu and Chongqing.

Tourism Australia Managing Director, John O'Sullivan, said the new program formed a core component of its China strategy and towards attracting more independent, higher spending Chinese visitors, seeking higher quality visitor experiences.

"The vast majority of international travel out of China is still booked through travel agencies, and under this program we believe we’ve identified the best of the best, who have the commitment and capability to help us engage with this new breed of more sophisticated Chinese traveller seeking to build a much richer and higher quality holiday experience.

Flamin' Galah Sydney Tours and Airport Transfers are taking advantage of the opportunity to connect with "vetted" travel agencies in China and promote the private and customised tour products such as Sydney City Sights, Blue Mountains and Hunter Valley Tours.

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