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Brits encouraged to take a two week walkabout

Tourism Australia has launched a campaign to promote Australia as an achievable two-week holiday destination for UK travellers

Tourism Australia has launched a campaign to promote Australia as an achievable two-week holiday destination for UK travellers. Designed to move Australia from the ‘wish’ list to the ‘shopping’ list, the initiative includes three weeks of TV and digital advertising, and a 24-page supplement with the Mail on Sunday, distributed to 1.5 million readers. Austravel is the headline tour operator partner, while other campaign partners include Dial a Flight, Flight Centre, Gold Medal and Travelbag.

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