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Australian wine promotion in the UK

Tourism Australia has partnered with Wine Australia and Majestic Wine to help promote Australian winery experiences to older, affluent UK consumers.

Tourism Australia has partnered with Wine Australia and Majestic Wine to help promote Australian winery experiences to older, affluent UK consumers. The promotion, which runs in store and through digital and social media channels in the UK until 27 April, offers 25 per cent off all Australian wines bought in a mixed case of six (excluding wines priced over £20). To support the activity, Tourism Australia is offering a two week holiday for two for Majestic customers to discover some of Australia’s top wine regions.

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