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Adventure Travel World Summit in Ireland

Tourism Australia held meetings with 40 media, wholesalers and tour operators last week at the 2014 Adventure Travel World Summit in Ireland.

Tourism Australia held meetings with 40 media, wholesalers and tour operators last week at the 2014 Adventure Travel World Summit in Ireland. Industry reported an increased desire for more Australian product including the ‘Best Of’ Australia experiences focused on the Indigenous Champions, Great Walks and Luxury Lodges programs, as well as emerging areas like fishing and cycling. Over 700 delegates attended the Summit week during which the Adventure Travel Trade Association released a new infographic representing recent research on US adventure travellers.

Flamin' Galah Sydney Tours and Airport Transfers can not stress enough how significant the Irish tourism market.  No Home and Away tour is complete without at least someone from Ireland.  In fact the last tour we did, 8 out of 10 people on the tour were from Ireland - that's quite a big percentage.  People in Ireland love Home and Away as it brings a ray of sunshine into their living room and provides them with a wonderful taste of good ol' Aussie beach culture.  The Sydney tours that we do to Summer Bay, really highlight how important the beach culture is in Australia and that is is no better portrayed than at Palm Beach.

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